Colorhouse Campaign
Be sure to expand the many ads in this campaign – the copy is playful and entertaining, and closes with a strong value statement.
It all began with a Tickled Pink Pig…
This playful campaign was designed to establish a unique identity and strong name recognition for the client, Colorhouse Prepress & Printing.
A fun approach to color…
Each month a new color was introduced with a list of items that typified that color, like scary black or mellow yellow. Creating these ads was so much fun––like having a party every month, with endless ice cream and presents. That’s because Joe Cusick, the owner, is a creative director’s dream. He gave Mop complete freedom and she took it, big time! There are well over 18 ads in the series, some of which are included in the Colorhouse Portfolio.
Special Delivery – Oink, Oink
The mailer was designed to delight and intrigue the very special niche market of art and creative directors (all kids at heart who love toys). Presentation is everything and, in this case, it made all the difference. We sent out a “Think Pink” postcard, alerting our market that something surprising would be arriving. When the package was delivered a few weeks later, they were waiting and anticipating the surprise. A normally ho-hum pig key ring was brought to life because of the way it was presented. . We simply put some Easter basket grass in a little box that had holes (for breathing), put stickers all over the box that said “Oink,” and added a tiny, “Think Pink” card that told a story.
Colorhouse is a first-class operation, with a long history of excellence in client-care and an end product that is always on-time and within budget. Located in Bucks County, PA, ColorHouse is a family-owned business. Joe Cusick is man who sticks by his word and not only aims to exceed his clients’ expectations, he succeeds.