Smith-Felver & Prime, Ltd.

Mop Prime – Partner, Creative Director

Creativity is a learned skill, but the drive to create must come from the fire within.

Mop Prime brings over thirty years of advertising and marketing experience as a Partner and Creative Director for Smith-Felver & Prime, Ltd. Throughout her career, she has worked with both small business owners and Fortune 500 companies to develop new products, corporate identities, packaging, national ad campaigns, TV commercials, collateral materials, catalogs, marketing strategies online and off, websites, and more.

Mop, (and yes, it is a life-long nickname), is well versed in the creative side of marketing. Her formidable writing, design, and marketing skills have helped build small local businesses into nationally-known brands.

It makes no difference if I conceptualize a beautiful room, a love note to my husband or an engaging marketing campaign for my clients. The drive to create beauty in all aspects of life comes from the same source. It is a process of the heart, and to do it well, one must love and respect not only the process, but the people involved. To some it may sound extreme to love your clients, but like most universal truths, it is really a simple concept.

Mop also oversees the marketing efforts of LeTip International, Inc., the premier professional business leads organization. Since 2007, Mop has carefully crafted the image and mindfully re-branded LeTip to reflect the superior service it provides. As a staunch supporter of small business owners (who rarely have the ability to fund large advertising campaigns), Mop knows that referral networking is the most cost-effective part of the business marketing mix. Mop is dedicated to the thousands of members who are the heart of LeTip, and to providing them with the highest quality marketing tools to help them grow their chapters.