Lary Brandt – VP, Marketing Communications
Lary Brandt
With a background on both the agency and client-side, from pre-IPO to Fortune 500 companies, Lary is an accomplished, hands-on integrated marketing professional. He brings a remarkable breadth of experience to S-F & P by offering strategic marketing insights and focused program management.
As Director–Marketing Communications for AT&T, Lary led highly matrixed teams in the lifecycle management of offline and online programs and campaigns. His efforts extended the brand, promoted thought leadership and drove lead generation, retention and improved ROI. In particular, Lary successfully launched and managed the online member-based community for global business customers, The AT&T Networking Exchange. In one year, he grew the member base 279% and garnered the Improving the Customer Experience award from the Information Technology Services Marketing Association.
Lary served as Director of Marketing Communications for SeraNova, a global e-business solutions provider, where he developed strategy, defined “follow-the-sun” processes and provided marketing direction. While at iMedia Marketing Technology, he was Vice President of Marketing Consulting where he led collaborative and dedicated Business Development and Marketing teams to ensure excellent client service. He has worked in the entertainment field, produced events with Grammy® and Tony® Award-winning talent, and spent nearly five years in the fashion business as the Associate Director of PR and Advertising for Pierre Cardin. An avid theater fan, Lary has invested in and produced Off-Broadway and Broadway productions including Alfred Hitchcock’s The 39 Steps at New World Stages and Blithe Spirit starring Angela Lansbury, Christine Ebersole, Rupert Everett and Jayne Atkinson.