Archive: January, 2011
Encouraging the Spirit of Business Through Positive Reinforcement.
Several years ago I got notice that a back-ordered item had been shipped. That kind of thing is a common occurrence with most well-run organizations. What was different was the way the message was written. As I thought about the company, it dawned upon me how happy I had been with their products and service, [...]
Read moreThere Is Always Opportunity, Even In A Recession
By Patrick Kennedy, COO Superior Woodcraft, Doylestown, PA and posted to the Fine Woodworking blog. Recently I had a conversation with Mop Prime, Partner and Creative Director of Smith-Felver & Prime, Ltd., about taking marketing strategies for my business, Superior Woodcraft, to a higher level. The world has changed considerably since 1967, when Superior opened [...]
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